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Social: When and how often should I post?

Social networking has changed the way we reach out to people - The Sardine News

Social: When and how often should I post?

Social marketing by The Sardine News

How often and where should I be posting on my social networks? A vital consideration that can make or break your campaigning efforts. Thie questions have been answered by many independent survey people and companies all over the web. This is what I have gleaned from the average of what they all have to say, about when and how often to post to your social networks.

  • Facey: Thursday, Friday and Saturdays are the cooking days for Facey. Earlier in the week, people are more work focused. Posting times are best after or before work hours during the week. Anytime on the weekends.
  • Twitting: Twitter is more rapid fire, but keep same times as Facebook, for best results.
  • Email marketing: It turns out that emails are best sent on Tuesdays and Thursdays, and at lunch time and up to 5pm. People generally check email all day, but the bustling mornings produce less opens than the lazy afternoons.
    Note* Tuesdays are the most productive day of the week, after Mondays, for performance in the work place. This performance generally peaks on Tuesday, and dwindles into Friday. Saturdays are quite good, for the unfortunate who have to work on a weekend.

Re-posting

Something none of us do enough of, is re-post. Approximately 4%, yes – 4%, of your followers even see your post once. So you have every right, and even a duty, to re-post your hard work, a few times. For us to enjoy!

Facebook is quite sensitive and I recommend re-posting every morning and evening, for a few days. Then again the next week one or two more days, the next again, and then taper off as a month rolls by. So you could end up posting the same post in the same place up to 10 or 12 times, in it’s first month of deployment.And then, a year later, Facey will probably remind you, that you can post again a few times.It is quite possible that some of your posts will be relevant and contemporary even if written a long while ago. In this time you Groups or Pages, would have collected more Likers and Followers, that never had a chance at seeing your completely cool and relevant post.

Twitter is less sensitive and therefore gave rise to Hootsuite and it’s many auto-posting contemporaries. You could really post and re-post on twitter many times, as the timelines are so fast and so many. Best automate re-posting here.

Google+ and LinkedIn have far slower timelines, and so you need not re-post much at all. Perhaps once a month would almost be too much. You would hate to post one on top of the other – that really looks spammy.

So what does this mean for all of us using the social network platforms to market our business’?

Get posting!

Connect with us on Facebook here…

https://www.facebook.com/thesardine.co.za/

or click this for all my social profiles…

elink.io/9132d (Very interesting way of going about it, take a squiz)

 

 

 

 

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Inhaca Blue Marlin bite off the scale

Inhaca Blue Marlin bite off the scale

Inhaca Blue Marlin bite off the scale

Captain Duarte Rato of FishBazaruto.com has his finger on the pulse up and down the East Coast of Africa, and has an amazing Inhaca Blue Marlin bite to report, this March 2017.

The recent sport fishing competition held from out of Inhaca, just out from Mozambiques capital, Maputo –  reported phenomenal numbers and more numbers of marlin action. The release only tourney was a huge success for the 13 boats, who each accounted for a minimum of three fish!

The winning teams raised so many marlin, that they lost count!

An excerpt from Captain Duarte’s report…

“Yolanda won the event with the release of 7 fish, four Blues and three stripes. However, they reported sixteen bites and over thirty raised fish – they said they lost count.

Then there were two boats with 5 releases; Hakuna Matata released 3 blues and 2 striped and Aquamarine 2 Blues and 3 stripes.

Gabri got 4 fish on the day. They released a blue and two Blacks and had another Blue die on them, which got tail wrapped and could not be revived.

The guys aboard Fourplay released 3 Blues, out of 12 they either missed or pulled – and they had 19 fish up for the day.

Other fish reported where a Black by Cheetah out of three bites, and they only fished until 9am. Nakisai also released 2 Blues amongst a number of strikes. Nana released two Blues and had another one sharked by an Oceanic Whitetip, the first ever time I have heard of a fish being sharked out wide in this fishery´s. They also lost another right by the leader, and reported about 15 bites! Another boat that reported a similar number of fish on the day was Mon Ami, although they failed to convert those except on one striped they released out of the whole lot. Bite Me II released two Blues, as well as DanDan.

That´s an average of more than 3 Marlin per boat per day and not a single one of the ten boats that where specifically targeting Marlin skunked! Again, this is weekend anglers, mostly fishing out of small outboard powered trailer boats!

The mind wonders… ?” – Captain Duarte Rato

Read the whole in depth report by Duarte here.

In the meantime, to get a marlin or other gamefishing trip together in Mozambique waters, get in touch with Duarte at http://fishbazaruto.com.

Enjoy the sweet gallery of Inhaca Blue Marlin action…

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The tides of March are marching

The tides of March are marching

The tides of March are marching

The tides of March are marching again, and it’s quite tough to understand why.

The main thing out of synch is that the tidal coefficients are not that high. Monday’s coefficient was a mere 95 in the morning. Given that the coefficient range reaches over 120, it means that it was only about 85% of what it could have been. The height of the tide on Monday was 2.1m in Durban. Durban’s highest tides come in at a raging 2.3m! That’s 20cm more than Monday’s water.

But it’s the storm surges from the massive swell that really is higher grade learning. Why now? Why The Ides of March?

Very strange stuff indeed.

But if you check this amazing animation of the globe’s wind and weather (and even ocean currents and waves if you select the right overlay), you will be able to monitor the whole lot in real time.

https://earth.nullschool.net/

The way I interpret this last push, is that the cyclonic system that grew as it moved south East of Madagascar over the weekend, but did not develop to full cyclone (didn’t even get a name), just stubbornly stayed out there, day after day, whipping swell straight at everyone from the Cape to Mozambique. It’s the positioning of the cyclone that makes for the swells. If it goes crazy and heads for land, it’s not ideal, not by a long way. But when they sit out there, just far enough off not to make too much chaos on land (torrential rain), just behind and below Mad, the distance that  a swell can be built up, is a good 2000 to 3500kms. Winds pushing consistently at 60kmh to 120kmh and sometimes more, can do wonders for us, with this huge fetch of water. Hence the huge swell and storm surges that swamped Durban beachfront and surrounds the last few days. Epic stuff – like a mini tsunami really. And with our best cyclone season for years going on right now, things are gonna stay very interesting.

Aside: If you study the animation at the link above closely and over time, you will also see how come Mozambique is offshore so often, this time of the year. As the winds square the coast, where I write this now – Port Shepstone KZN, it’s raining, it’s onshore, the water is brown and the waves are huge. Meanwhile, get on up to sunny skies and chevrolet, and huge crystal clean barrels – at any low tide in Mozambique, right now!

“I have been trying to get photos or pics from the crew up there, but at this stage, an ominous silence prevails. The wind does look a bit iffy today, but it’s the perfect tides  – things, when they smooth out up there, will be melted plastic.

Calvin Moore is in Pomene! Robin Beatty is in Tofinho! Send news!

Is Caesar going down tomorrow? – Xona”

Endless rains are great for farmers but the brown water instils a nervousness as it's full of sharks.
Endless rains are great for farmers but the brown water instils a nervousness down here in KZN as it’s full of sharks. The Umzimkulu River mouth is a favourite hangout for huge Zambezi’s, that can often be seen free-swimming around the mouth area. Eish!
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Another great Umzimkulu fishing story by Kiran Ramjiawan

Another great Umzimkulu fishing story by Kiran Ramjiawan

Friday, 21st October, was the day we took the short journey with plenty of food, beer and a variety of bait. We booked in with our fantastic hosts Brian and Geraldine Lange, and met our friend Elvis, the always smiling river’and qualified barge skipper.

We quickly tackled up and headed down to the river, only to find that we had to wade through the water to get to the dock. The recent rainfall and the closed river mouth had risen the water to what seemed like two meters higher! We rigged up our light rods and threw Mydo Luck Shot Minis in all directions, creating chaos like only we can. We also had some fresh baits out adjacent to the reeds – sadly no takers.

By the afternoon, Ravie, a new recruit to our Umzimkulu Team, had arrived. With the river mouth closed we grabbed Elvis and his boat and headed down, docking near the third bay of the bridge. With a short wade through knee height water we were on the beach. Seaweed everywhere! I must have teared a little, but rigged up with 6/0 hooks anyway, and we sent Chokka/Red Eye Sardine belly combos flying into the ocean. After a while I reeled out the untouched bait, along with plenty seaweed, renewed and attempted to send it back in, but this time I casted an overwind on the Torium. I was furious with myself, but that’s the fishing life.

Before long Ravie was on with a decent fish. He made short work of it and out came a beautiful 5kg Kob. It swallowed the hooks so we kept him for a good meal. With a renewed bait back in the water and a few minutes of waiting, line started peeling off the Diawa Saltist BG50 at the rate of knots. This was war with a shark, but homeland won this time with the main line sheering under the extreme pressure against seaweed. We were lucky to have even hooked a shark without a cable trace anyway.

It was dark and deserted so we decided to get back to ‘headquarters’ but Elvis probably wanted us to get some exercise – the boat was stuck in sand and he instructed us to jump in the water and push it free. It took the wind out of us!

The next morning, we borrowed Sean’s cast net and threw for mullets right on the flooded river banks – we got four Salmon-bait-size ones. We kept them alive by a make-shift live bait well which we tied to the banks, keeping them for the perfect afternoon tide. After breakfast we were aboard the boat, armed with live Cracker Prawns from the Durban Harbour. It was slow and we got nothing except a tiny Kob (maybe the excessive rain water had something to do with it?). Lush released his baby Kob full of life, and Brian took us on a cruise. I could not miss the opportunity to trawl lures, so Lush and I rigged up and we took off.

I had the first strong bump on the Assassin Amia near Spillers. The Kob smashed my Luck Shot Mini but released himself a few seconds later. It was not to be my greatest fishing weekend! We caught a glimpse of gushing water flowing out of the now dredged river mouth, rapidly decreasing the water levels back to normal. On the return trip Lush’s SS spoon got smashed by a shoal sized Kob, and it was almost on the boat when it shook the hook free. What was going on this weekend???

We returned to the Marina, only to find just one of our captured live baits still alive. The water levels decreased so fast that we didn’t get back in time and the live bait well was out of the water! I ask again, what was going on with us this weekend??? At least the next best thing to live bait is a super-fresh dead mullet.

A quick dash to Lucky’s tackle in town for some shopping and back on the boat again, it was just a few of us on a boat trip. Spady, one of the resident fishing dogs, was with us standing at front waiting for mullet to jump into the boat, when all-of-a-sardine, a mullet jumped right in front of his nose and he leaped forward to catch it, falling into the water and under the boat. By the time we realised what had happened and switched the engines off, he was already about 30 meters behind us. He just took a cool swim back to the boat as if nothing major happened. The heart attacks we all had though! Fishing remained slow all afternoon through.

Sunday was our last shot at it. Ravie and I were the only ones awake so the two of us drove to Umtetweni beach for some light tackle rock fishing. We had immense fun with catch-and-release feisty blacktails in the rainy weather. We started to head back for breakfast when one the locals had a good take on the surf. He battled the Garrick left and right, and we saw this pretty nice specimen come out of the water wow! Oh wait, that was actually a bus Shad!!! I have never seen a shad that big in my life.

After breakfast the rest of the boys joined us on a trip to Oslo beach, where the water was brilliant. We were sure of fish here. Don rigged up his light tackle with Cracker Prawns and out came a baby Lesser Shark. Second throw and on with a Toby! Ravie slid a 35cm frozen mullet on cable for a shark and I sent out a fresh chokka for a Kob. We reeled out our baits intact after a while.

As luck would have it, while packing up to go back home we see chases and splashes all over in the river – the game fish had returned. We left them to get strong enough to fight us on our next trip to the beautiful and serene Umzimkulu River Marina.

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Half price on everything in Tofo

Everything in Tofo

Half price on everything in Tofo

Mercado do Tofo - half price everything in Tofo right now
Mercado do Tofo – half price everything in Tofo right now

Yip, it’s a half price on everything in Tofo this year…

Let me elaborate.

This exact time last year – R1 could get you 2.8 Meticals.

This time this year – R1 gets you 5.4 Meticals.

Click this link to see it as a graph…http://www.xe.com/currencycharts/?from=ZAR&to=MZN&view=1Y

In fact it was 5.7 a few weeks before Praveen Ghordan was almost lynched by the mob.

And it ain’t gonna change anytime soon, except for the metical worsening as our two governments vie for the title of worst performing currencies on the entire modern world, against the ever climbing US dollar.

Firstly, Praveen is back in, so the Rand looks to stabilise.

Secondly, and most importantly, the subterfuge deals thrown together by the Russians and the French for Mozambique, er Frelimo, to squander (read steal) BILLIONS, will never really be undone. There will always be a dark shadow over the metical thrown by these giants who slay small vulnerable countries like Mozambique, for breakfast.

So a bleak outlook for a bunch of innocent people here in Mozambique. Whilst Gubueza, the architect of the mess he left conveniently in time for Nyuse to wallow in, heads up corporates now, without batting en eyelid in recognition of what he has done to the people of Mozambique.

Prices have started to rise – but how can the people afford them? Electricity was hiked 20% lately. But for now, prices are staying the same. A 2M still costs 60 Mets in the market, even 50 in some shops. That’s uh, R10!

The two countries, the two beautiful and once prosperous countries, have gone to the dogs. Well, the ruling parties, at least. Who have pissed on every lamp post.

But without wondering if it was our fault for giving it all away to the multitudes – led once by the leader of all time, our Mandela, but now by errant puppies – just go on holiday and milk the situation for while it lasts.

Or before the Metical is replaced by the Yen, and the Rand by the Dollar.

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