Fun with Favicons
You got to get a favicon!
What’s favicon? It’s that cool little icon on the website you are visiting’s tab up top of your browser right now.
It may not seem like much, but it really helps distinguish your brand/logo, from the millions of others out there. Which is what we are all trying to do all the time.
So it makes sense to get your logo or other representative image in there. Logos are commonplace and make sense, but Captain Duarte Rato, the owner of FishBazaruto.com, chose an image of a Skua bird. Skua birds are notably attracted to marlin (like Duarte), and so a Skua is always a good omen and a sign of fish, and looks just great hovering over the fishbazaruto.com web presentation.
Buzz on over to Duartes website on http://fishbazaruto.com and see for yourself how effective a simple and tiny image can be.
You can also consider changing your favicon periodically, updating it whenever you may update your brands representative imagery.
You can use your favicon to theme your website with any current campaign, and if you really were after having some fun with your favicon, why not use it has the call-to-action or the mechanic of an online promotion?
Now there is some new ground. Any ideas?
Need a cool favicon or online campaign? Buzz Sean on umzimkulu@gmail.com and let’s see what we can come up with…
