Lodges Partnering with The Sardine News

Lodges Partnering with The Sardine News

Why Partner?

Our audience primarily consists of wave riders, anglers, and divers – ‘nature-lovers’ – the perfect demographic for your lodge. By working together, we can create engaging content that resonates with your target market.

How It Works:

1. Content Creation: together (with a bit of help from AI) we generate a steady and interesting stream of clips, photos, and stories…
2. Publishing: We handle content creation and broadcasting across our platforms, including our websites and multiple YouTube channels. And many social nets.
3. Enquiries and Quotes: We manage the pages, handle the enquiries, and collaborate with you on quotes and other business.

Lights, camera, action!

All you really have to do is pop us a few videos or photos, consistently.

On-site Broadcasting

We offer to share our expertise in content creation by producing and broadcasting from your establishments. Our primary publication is thesardine.co.za, which consistently generates relevant content and attracts enquiries in the fishing, and surfing, diving, birding, nature-lover audiences we have attracted…

We shall be bringing, to the party…

• Minimum 6 hours per day
• multiple cameras, mics and other equipment (small, compact, waterproof)
• sufficient computing power to run a TV Station

During training and content creation sessions at your lodge, we require

1. board and lodging at the venue (one or two pax).
2. line management level co-operation with the staff and trainees.
3. Daily fee (negotiable)

Channels

The content we produce goes into the following content channels…and onto your existing website/social net/channels.

YouTube Channels:

• The Sardine News: daily reports, weekly roundups and complete coverage of each and every sardine run in South Africa
• Master Watermen: spearfishing news, views, tips and tricks by The Bear aka Jason Heyne
• Brucifire: Surfing retorts avante grade by the man himself, on-site in Jbay
• Surf Launching Southern Africa:  exciting surf launches by boats all up and down the Southern African coast – a great source of knowledge via video

Websites:

• The Sardine News:  is a well-established news portal website that disseminates content from our various platforms. This publication started as a fully fledged A3 Tabloid website in the 1980s, evolved into a glossy, and is now online.
• Master Watermen: The Underwater Perspective by Jason Heyne and Sean Lange
• Brucifire: diverse surfing news and information including travel and advisories by Bruce Gold

Social Nets

• We run many Facebook pages and offer to run yours too
• Instagram we use for trailers/promos, many pages too
• LinkedIn we post each story to
• Threads is also on our list
• Reddit as painful as they can be, can also be very fruitful
• Pinterest sometimes throws us a bone

We are active on most if not all relevant social networks that might host our intended audience and potential customers.

Commission Structure:

Every trip we do is customised to every detail. We tailor trips specifically for our guests. However, the following is a guide as to how remuneration to The Sardine News works, once the bookings start to flow.

Commissions vary from job to job, and place to place.

We utilise third-party boats and vehicles, which will be factored into each quote individually, if these resources are used.

Let’s collaborate and make the most of the opportunities available in the social marketing playing field right now. Especially since AI has showed up!

And get a bunch of bookings together!