Description
Lodges Partnering with The Sardine News
Lodges Partnering with The Sardine News: Teamwork is dreamwork…
Online and social network marketing is a challenging world. At The Sardine News, we have a system that works for all of us. We offer to conduct online marketing and customer acquisition, on a commission basis, with you.
We have been doing this a very long time having started this business in the late 1980s at a printed tabloid, we are still going strong! We were bought out and sold out a couple of times. But now we operate online as a bunch of websites and content channels. We sell trips, charters, and experiences online. Where we promote non-stop with real journalism driving it all.
Our Sardine Reports go through the roof with traffic in the Sardine Run. The rest of the time we are busy enough!
Why Partner?
Our audience primarily consists of wave riders, anglers, and divers – ‘nature-lovers’ – the perfect demographic for your lodge. By working together, we can create engaging content that resonates with your target market.
How It Works:
- Content Creation: together we generate a steady stream of clips, photos, and stories…
- Publishing: we handle the content creation and broadcasting across our platforms, including our websites, and multiple YouTube channels. And many social nets.
- Enquiries and Quotes: We manage the pages, handle the enquiries, and collaborate with you on quotes and other business that come in through us.
We have software, hardware and systems to handle all the online marketing aspects of a tourist establishment. It is all portable. Is not very complicated and sets up, or dismantles, in a jiffy. It is very powerful when it is all connected and cooking.
Lights, camera, action!
The results are tangible and real. And are realised immediately we start. The aim is to produce as much quality content as we can, with our time together. When we will be filming and categorising B-Roll non-stop in order to fill your content library to the brim with relevant material for future use.
The A-Roll broadcasts happen all day every day too – as the news unfolds, we will then broadcast these content items right from your venue.
On-site Broadcasting and Training:
We offer to share our expertise in content creation by producing and broadcasting from your establishments. Our primary publication is thesardine.co.za, which consistently generates relevant content and attracts enquiries in the fishing, and surfing, diving, birding, nature-lover audiences we have attracted…
We shall be bringing, to the party…
- Minimum 6 hours per day
- multiple cameras, mics and other equipment (small, compact, waterproof)
- sufficient computing power to run a TV Station
During training and content creation sessions at your lodge, we require
- board and lodging at the venue (one or two pax).
- line management level co-operation with the staff and trainees.
- Daily fee (negotiable)
Channels
The content we produce goes into the following content channels…and onto your existing website/social net/channels.
YouTube Channels:
- The Sardine News: daily reports, weekly roundups and complete coverage of each and every sardine run in South Africa
- Master Watermen: spearfishing news, views, tips and tricks by The Bear aka Jason Heyne
- Brucifire: Surfing retorts avante grade by the man himself, on-site in Jbay
- Surf Launching Southern Africa:Â exciting surf launches by boats all up and down the Southern African coast – a great source of knowledge via video
Websites:
- The Sardine News:Â is a well-established news portal website that disseminates content from our various platforms. This publication started as a fully fledged A3 Tabloid website in the 1980s, evolved into a glossy, and is now online.
- Master Watermen: The Underwater Perspective by Jason Heyne and Sean Lange
- Brucifire: diverse surfing news and information including travel and advisories by Bruce Gold
- DivingDivas SA: girls-only spearfishing and snorkelling website by Christal Botes
Social Nets
- We run many Facebook pages and offer to run yours too
- Instagram we use for trailers/promos, many pages too
- LinkedIn we post each story to
- Threads is also on our list
- Reddit as painful as they can be, can also be very fruitful
- Pinterest sometimes throws us a bone
We are active on most if not all relevant social networks that might harbour our intended audience and potential customers.
Integrated Private Network (IPN):
Optional. Included. Effective.
Our in-house developed IPN software facilitates quotes, invoices, reports, content management and SEO. And reports comprehensively. It can also manage your booking calendar and other lodge operations, including point of sale for restaurants, stock, and wages. With over thirty years of experience in business software development, we offer a comprehensive solution tailored to your needs.For optimal results, consider allowing us to manage your website, similar to our work with Duarte Rato, Umzimkulu Marina, Fatimas…
We have been developing this software on the WordPress platform for decades now. Using this interface enables you as lodge owner/operator to get right involved in the nuts and bolts of the content publishing machine. It is very easy to use and makes content collaboration a dreamy affair.
Everything integrates into a calendar prepared for you within the WordPress interface. You can have your staff log on and see their to-do lists and other responsibilities, which you can update and monitor. You can have your clients log on and interact directly, too.
Commission Structure:
Every trip we do is negotiable on every level. We like to custom-design trips for our guests. However, the following is a guide as to how remuneration to The Sardine News works, once the bookings start to flow.
- 20% for bookings from our platform
- 30% if we guide your clients for you (booking required), using your facilities
- 35% if we book the client and host/guide them ourselves completely, using your facilities
We also have boats and vehicles available which will affect each quote individually if these resources are required.
Let’s collaborate and make the most of the opportunities available in the social marketing arena right now.
And get a bunch of bookings together!
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